est LASTING GLOW LIQUID FOUNDATION

2.4 <Fri> New Product. Long-lasting, lightweight foundation. A new generation of daily liquid foundation has arrived.

So light, you will forget you are wearing makeup.
The secret behind this long-lasting yet light texture is est’s technology.
Even with the delicate movement of facial expressions, the foundation does not feel dry. It brings a lightweight, comfortable feel as the day goes by. It also prevents makeup from smudging caused by sebum production, helping to maintain the skin’s smoothness^*2 throughout the day^*1.

*1 With dynamic facial expressions　*2 Makeup effect

est LASTING GLOW LIQUID FOUNDATION

SPF 25・PA+++ All 6 colours 30ml
est LASTING GLOW LIQUID FOUNDATION, sponge sold separately
● Liquid Foundation component (moisturising: asunaro branch extract, glycerin) combination

Click here for detailed product specifications 〉

PRODUCT FEATURES

1　Long-lasting finish x Light and comfortable feel

◆est technology is the secret behind the long-lasting yet light texture.

Fitting the delicate movements of facial expressions, this foundation does not feel dry, yet it brings a lightweight, comfortable feel as the day goes by.

Foundation comparison over time. Existing Product Without new technology. New product with unique technology Upon drying, softness is still preserved.

◆ Combining ingredients that prevent makeup from smudging

Sebum solidifying powder prevents makeup from smudging, maintaining a beautiful finish.

Comparison after mixing with artificial sebum for 1.5 hours Without sebum solidifying powder With sebum solidifying powder

2　Smooth and dewy skin finish

A perfect balance of powder that spreads evenly and does not become cakey. Formulated with oil that promotes a smooth, dewy finish on skin.

Finishing Comparison Existing Product (Without new technology) New product (Achieving smooth luster)

COLOUR VARIATION

HOW TO USE

Shake well before use.

STEP 1

After applying the makeup base, take an appropriate amount of foundation and apply onto the center of the cheek and blend outwards on both cheeks.

STEP 2

Repeat steps for the forehead, blending from inside out.

STEP 3

Take a smaller amount of foundation and apply onto the areas around the corner of the eyes and mouth.

Colour map ○ is the colour number of Cream Foundation, Essence Moist, Powder Foundation and Silky Smooth.

est BASEMAKE ITEM

Bringing out a high-quality radiance. New Loose Powder.

Blending and integrating with foundation.
Like a transparent veil, the product gives your skin a high-quality radiance and clear finish.
Preventing the smudging of makeup due to sebum, creating bright skin.

est LONG-LASTING LOOSE POWDER

2 types (lucent・pearl)
est Long Lasting Loose Powder puff (Available for sale separately)

Click here for detailed product specifications 〉

1 A fine finish that blends perfectly with the skin

Contains powder that does not turn cakey. Fits perfectly on the skin with a high-quality finish.

Clear and glossy skin finish Existing Powder Finish is not transparent and clear New Adaptation Powder Sheerness and fits well on the skin

The pearl type contains pearls with a larger particle size, combined with newly adopted powder.

2 Finishing features

Combination of <sebum solidifying powder> to prevent sebum from breaking down foundation.
In addition, the “Pure White Powder” ingredient maintains a natural skin tone and does not fade easily even with sebum, creating a lasting beautiful finish.

Prevents breakdown of makeup caused by sebum with “Sebum solidifying powder". Without Sebum solidifying powder. With Sebum solidifying powder.