Preventative*6 Whitening targeting the cause.

Preventative*6 Whitening targeting the cause.

Preventative*6 Whitening targeting the cause.

SOFINA’s unique Moist-Whitening Complex Your skin will feel revitalised,  with improved moisture and clarity.

Rosemary Essence,Chamomile Essence,White Birch Essence,Bellflower Root Essence,Hiba Arborvitae Extractr Root Essence Bellflower Root Essence

Images are for illustration purposes only.

*1 Overproduced melanin by UV rays. *2 Inhibits message transfer by endothelin (produced in response to UV exposure) signaling melanocytes to produce more melanin. *3 Kao research, September 2017 *4 Moist-Whitening Complex (Rosemary Essence, Chamomile Essence, White Birch Essence, Bellflower Root Essence, Hiba Arborvitae Extract: Moisturisers) *5 Due to uneven skin texture.

Spotlight on the C Zone

What is the C Zone? The C-shaped area around the eyes and down to the top of the Cheekbone.This zone is exposed to UV rays most often, making it prone to dark spots and dullness caused by dryness. A moisturised, luminous C-Zone highlights the clarity of the entire face.

Preventative*6 Whitening Testimonials #preventativewhitening

*6 Using SOFINA Whitening Professional Serum containing chamomilla ET, which inhibits message transfer by endothelin (produced in response to UV exposure) signaling melanocytes to produce more melanin.

junkcam

See moreNow’s my chance to start whitening.

My children are older now and we don’t go to the park or the pool any more. Now that I am getting less exposure to the sun, it’s my chance to start whitening. I’m looking forward to taking care of my skin.

ayuchan0819

See moreLooking forward to the moisturising effects and improved clarity.

Our family plays outside every day. The older I get, the more I worry about UV rays. After-sun care is so important, so I’m starting with Whitening Professional Serum! It is great as a moisturiser, too, so I’m looking forward to my skin having better clarity.

lilyshandmade

See moreThis is going to be on my must-have list this season.

Every day I spend about an hour taking my children here and there by bicycle. Whitening Professional Serum is on my must-buy list for this season for after-sun care. I love how it makes my skin feel so soft and supple!

yu.rm

See more*Preventative Whitening*6* sounds wonderful.

*Preventative whitening*6* sounds wonderful.Every year, I frantically start whitening at the end of summer. But this year, I’m going to start caring for my skin early. I have young children so I am always taking them to and from kindergarten or the park. I get a lot of UV rays just going about my daily routine.
I want to start whitening this season to ensure I’ll always have beautiful skin. The formula is non-sticky and I love the light texture.

kaorintsuchiya

See moreI love the fresh citrus and herb fragrance.

As the weather gets warmer, the UV rays get stronger. So now I’ve started on #preventativewhitening*6!

makikikikikikikiki

See moreI tried it out for 10 days.

I tried it out for ten days and it feels wonderful!First of all, I love the citrus and herb fragrance. My skin feels so supple – I really recommend it! Being in my forties, I really have to care for my skin (I’m starting late!)

Moisture and clarity! #SpotlightontheCZone Experience it for yourself.

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